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Steelback Brewery: From Ruin to Respectibility
Introduction Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and...
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Fantail Communications “Get’s Cracking”
Introduction The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it...
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Genzyme
Introduction Genzyme, one of the world’s leading biotechnology companies, hired The Castle Group to create a strategic communications plan and promote their ortheoarthritis treatment Synvisc and...
View ArticleNintendo
Situation Nintendo Belgium As a worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii,...
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The North Face – Dean Karnazes Italian Book Tour
Situation: The North Face is the world’s leader supplier of technically innovative outdoor apparel and equipment. The North Face has a team of more than 60 professional global athletes from around the...
View ArticleETS – European Tissue Producers
Situation The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The...
View ArticleVW Barbie Beatle
Situation In 2006, Mattel and GC&A had the idea to create a customized, real-size car for grown-up Barbie fans, and their daughters. It had to be an aspirational, chic vehicle, inspired by the...
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